Will Dettol drop Funke Akindele as brand Ambassador for breaching COVID-19 guidelines?

Dettol Nigeria has reacted to the arrest of its brand ambassador Funke Akindele by the Lagos State Police Command for throwing a party at her residence in violation of the restriction order put in place by the state government to check the spread of COVID-19.

In a message on its official Twitter handle late on Sunday after the arrest of Funke Akindele, Dettol Nigeria said that as a responsible organization, it does not condone any breach of the guidelines on COVID-19 and are concerned about the recent turn of events.

Dettol Nigeria in the post on Twitter also restated its support for the Nigeria Center for Disease Control NCDC and the Federal Government of Nigeria in the ongoing fight against the dreaded COVID-19 disease.

Many Nigerians had taken to Twitter, to lash Funke Akindele after she earlier appeared in a video campaign sponsored by Dettol in which she emphasised on the need for Nigerians to practice proper hygiene such as washing of their hands and social distancing.

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The arrest of the Nollywood actress was confirmed by the spokesman of the Lagos State Police Command, Bala Elkana, in a statement issued on Sunday.

He said: “The attention of state Police Command was drawn to a viral video showing a large number of persons mainly in the entertainment industry in an Estate, along Ajah, Ibeju-Lekki axis.

“They were celebrating a birthday party organised by Funke Akindele-Bello and her husband.

“Police detectives from the state Criminal Investigation Department (CID), Yaba, were promptly drafted to the location and Akindele was arrested.”

He said efforts have been intensified to arrest the remaining persons in the video, among whom are Azeez Fashola a.k.a Naira Marley and Abdul Rasheed Bello a.k.a. JJC Skillz.

The question and concern of many Nigerians now is how Dettol will handle the issue, and if it will affect the brand ambassadorial deal between the company and the entertainer.

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