Jessica Alba’s billion dollar company sued

Barely a month after a class action lawsuit was filed against Jessica Alba’s company, Honesty, another one has been filed again over her sunscreen, and this one has painful photographic evidence of scorched kids. And she’s been sued for $5 million.
The lawsuit alleges that a number of Honest Company natural products contain synthetic additives and the sunscreen is ineffective.
The Hollywood actress’ company specialises in eco-friendly or nature-based baby products and had been successful until recently when some consumers started complaining of its ineffectiveness in protecting their skin against sunburn. The company is worth $1.7 billion.
Last month consumers complained on social media that the company’s sunscreen did little to prevent sunburns. The company attributed the failure in large part to user error.
Jessica has also responded to the lawsuits, calling them baseless: she told The Hollywood Reporter that I started The Honest Company to develop safe and effective products not just for my children, but for families everywhere. I am very proud that we have built this company into an industry leader focused on using natural ingredients and developing products that people love.

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“We believe that consumers deserve to know what’s in their products — whether it’s diapers for their children, cleaning products for their families or beauty products for themselves. Our formulations are made with integrity and strict standards of safety, and we label each ingredient that goes into every product – not because we have to, but because it’s the right thing to do.
“The allegations against us are baseless and without merit. We strongly stand behind our products and the responsibility we have to our consumers. We are steadfast in our commitment to transparency and openness.
“I know my children, Honor and Haven, are growing up in a safer home because of our products”, she said.

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